Stephen freely admits that this whole thing started when he accidentally fluffed the word seriously and it became a ‘thing’. He then went about trying to get his fluffed word, Sinceriously into the dictionary. The response was mind-blowing with MeMe’s and Art springing up all over the place. That’s when he decided to use the fandom power he’d experienced with his Fuck Cancer Campaign to both promote this new word and raise money for two worthwhile charities, Stand for the Silent and Paws and Stripe.
This super successful campaign is back for the very last time. As you’ll see in the below video, if T-Shirts are not your thing, there are a range of other items you can buy, such as phone covers and mugs.
Last chance all!! Check them out: HERE